Illustrating Smart Data Solutions
Creating a fresh brand for CDG & showcasing it across various mediums
CDG delivers accurate & high-quality customizable data solutions to telecommunications clients. Traditionally companies in the data solutions field appear stark & unfriendly. We broke this pattern with CDG’s approachable & technically-savvy brand.
Drawing The Brand
To the uninitiated, the Billing Industry may seem dry. We sought out to flip this feeling by creating a lively environment for CDG to live in. Tailored illustrations are being used in advertisements across multiple mediums. They’re memorable differentiators for CDG & we think they bring some freshness to a otherwise visually stale industry.
2 sets of concentric circles joined above CDG’s typeface form the new identity. These elements have been carefully designed to create a balanced, visually appealing configuration at all sizes & formats.
It’s nice to touch well-crafted objects. A particularly enjoyable element of this project was extending CDG’s message offline. We designed magazine ads, whitepapers, business cards, marketing materials (pins, stickers, etc...), letterhead, envelopes & much more.